In 2001, Dan Pink released his first book, Free Agent Nation which became an overnight business best seller and the catalyst behind the formation of the NewPath Network. NewPath founder Alex Sirota wanted to provide a vehicle for fellow free agents (freelance and independent business consultants) to share resources, storys and leads. In March of this year, Dan released his second book, A Whole New Mind which discusses the shift from the Information Age to the Conceptual Age where right-brained aptitudes will become equally as important as left-brained aptitudes. Design, Story, Empathy, Play, Symphony and Meaning are the six essential aptitudes he describes as being key to success in this new age. “It is no longer enough for businesses to think like designers. They must become designers.”
The event was a huge success with more than 200 people in attendance. Dan was a truly entertaining and enlightening speaker who had the entire audience 100% engaged. Many thanks to Rotman for providing the venue and for promoting it to their students and alumni. Thanks also to Dean Roger Martin who, as one of the most truly progressive business school Dean's when it comes to right-brain curriculums, was also an inspiration to Dan himself.